Identity
Logotype, palette, typography and the applied pieces. Decided once, documented, and then held to across every surface.
Office entrance: AI-generated visual study
Visual identity, interfaces and materials that keep a brand consistent. We connect how the company presents itself with what people need to understand and do.
VISUAL DIRECTION
An identity thatholds together inevery application.
Logo, typography, colour and composition need to work together. We assess those choices where the brand will be used: on a screen, in print and in the details people notice.
What's included
Design system
Design tokens, a fluid type scale, spacing and motion rules become the variables used by the interface's code.
Brand applications
Digital and print materials follow the same visual direction. Templates and usage guidance help the team create new pieces without starting the identity again.
Design that ships
It arrives as running code, not as a file handed to someone else to interpret. Nothing is lost in translation because there is no translation.
How it runs
01
Understand before drawing
The diagnosis is free, and it is where the outcome is decided: the price the brand must sustain, the client who must recognise it, the surface where it will live.
02
Directions, not promises
Generative studies help explore different directions. You review the proposals with the work in front of you, after a design review.
03
A system, not a logo
Symbol, type, colour and usage rules: the set that makes any piece come out right, from card to facade, without depending on who drew it.
04
Delivered alive
Print, social and web, with files organised by use. The identity arrives working everywhere: not as a PDF.
Disorder finding order: the method, in one shot
Proof, not promise
01
MotorMoura's identity includes its logo, manual, business cards, seals and print materials.
02
1000 Peças: brand, signage, uniform and social, from one identity system.
03
Identity for the 22nd Roda de Agronegócios, including the central seal, invitation and promotional materials.
04
This website brings identity, motion and development together in one experience.
Built this way
This site
Miranda FariaOur own website brings together the identity, interface, interactions and technology developed for Miranda Faria. The images below show the running site.
MotorMoura: Identity
Auto parts distributionComplete brand kit: logo, manual, cards, seals and print material.
1000 Peças: Identity
Heavy vehicle partsBrand, signage, uniform and social for a certified dismantler.
Roda de Agronegócios: Identity
Agribusiness eventsIdentity for the 22nd edition, applied to the backdrop, invitation and exhibitor communications.