Project media is in Portuguese.
The project
A competing athlete and coach whose credibility lived on social media and disappeared into the feed. A prospective client had nowhere to see the method, the results, and the way to start.
How it was structured
Identity and site built together, in a dark register that suits the subject without collapsing into the generic dark-mode gym template. Added a performance lab: body mass index and waist-to-height ratio, each with an explanation of what it is, what it is for, and where it stops being useful.
Project decisions
The calculators turn the visitor's inputs into a useful result. The copy explains the method and its limits, keeping the guidance grounded in what the tools can show.
What was delivered
One address where the method, the results and the way to start finally sit together.
- SectorAthlete and performance coach
- SolutionDevelopment
- DeliveredBilingual company website