Roda de Agronegócios: Identity

Agribusiness eventsDirection, design & development

Identity for the 22nd edition, applied to the backdrop, invitation and exhibitor communications.

Problem

A regional fair in its 22nd edition with exhibitors promoting their presence in any which way: each one inventing their own art, none of it recognisably the same event.

Project media is in Portuguese.

Process

The edition’s seal anchors the communication. The identity appears on the event backdrop, public invitation and reservation notice, with a recognisable visual language across the pieces.

The visual identity applied to the event backdrop.

Decisions

Each piece serves a different reading task. The backdrop identifies the event; the invitation brings together the programme and visitor information; the notice sets out reservation deadlines for exhibitors. The format follows the content, preserving the readability of each message.

Impact

The project also included management of the event’s Instagram profile. During the period tracked, the campaign recorded 79.6 thousand views and more than 200 new followers.

Invitation with the programme and event information.

A reservation notice in a portrait format.

SectorAgribusiness events
SolutionDesign
DeliveredIdentity system